Marriage Equality | Campaign Stunt

On 27 September 2017, MCMPR partnered with AWPR to bring together over 300 members of the Australian fashion, media and creative industries for a staged photo opportunity in support of the VOTEYES campaign supporting same sex marriage in Australia.

Dressed in rainbow coloured t-shirts, the photograph was captured by renowned Australian fashion photographer Hugh Stewart.

Notable fashion identities that took part included Jesinta Franklin, Marc Freeman and Camilla Freeman Topper, Marta Dusseldrop, Melissa Hoyer, Neale Whitaker, Julie Stevanja, Rachel Gilbert, Rebecca Vallance and Sydney MP Alex Greenwich.

The campaign generated went viral generating hundreds of posts across global social media channels, including re-posts from Australian-expats Miranda Kerr, Laura Brown and Yasmin Sewell and was picked up by media including the Sydney Morning Herald, Sunday Telegraph, Vogue, Elle Magazine, Harper’s Bazaar, Stellar and Wish magazine who all shared the message in a show of support.

On 15 November 2017, the Australian public voted in support of same-sex marriage, with legislation recognising marriage equality passed into law on 8 December 2017.