RESORT 2020 | AUSTRALIAN FASHION WEEK
Australian ready-to-wear brand, Bassike, returned to Australian Fashion Week after a nine-year hiatus, showcasing its Resort 2020 collection with an intimate dinner and presentation at the Apollo Restaurant. MCMPR curated a guest list of senior editors, buyers and VIPs including Conde Nast APAC VP Nancy Pilcher, Harper’s Bazaar Editor-in-Chief Eugenie Kelly, Marie Claire Editor Nicky Bridger, Vogue Runway Fashion News Editor Steph Yotka, W Magazine Senior Features Editor Lauren McCarthy, and international buyers from NET-A-PORTER, Matches Fashion, Farfetch, Browns Fashion, Moda Operandi and Saks Fifth Avenue. Influencers Carmen Hamilton, Victoria Lee, Brooke Testoni, Anna Feller and Kaitlyn Ham were also in attendance and all dressed in Bassike. The optimistic and intuitively sustainable collection featured an injection of colour unexpected for the brand that was received to high acclaim with MCMPR delivering reviews in Vogue Runway, WWD, Who What Wear US, Vogue Australia, Marie Claire, Grazia, 10 Magazine, Australian Financial Review, The Australia and Sydney Morning Herald.
- GUEST LIST & EVENT MANAGEMENT
- VIP DRESSING
- PR STRATEGY & MEDIA RELATIONS