PRECIOUS GARAGE | INAUGRAL EVENT
To launch the newest release of the brand’s iconic Juste Un Clou and Ecrou collections, MCMPR worked with luxury jewelry maison Cartier as the strategic communications partner for its Precious Garage party, an original event concept celebrating when the Ordinary Becomes Precious. MCMPR was responsible for overseeing the implementation of a VIP talent program for the Australian market, communications strategy, red carpet, guest list and photography management.
On the night, MCMPR welcomed over 500 of Australia’s most recoginised VIPs, influencers, media and top Cartier customers to the event under the ANZAC Bridge, including international actors Elizabeth Deibicki, Bella Heathcote, and models Georgia Fowler and Jessica Gomes who led the brand’s digital campaign alongside surprise international performer Rita Ora. Adhering to the dress code ‘cocktail with a touch of gold’ MCMPR ensured leading fashion faces were all dressed in the Juste Un Clou and Ecrou collections including Aleyna Fitzgerald, Montana Cox, Sara Crampton, Lindy Rama-Ellis and Carmen Hamilton.
MCMPR’s strategic and multi-layered communications strategy generated 458 pieces of coverage across social, online and print, with a combined reach of over 33 million and an editorial value of over 1.7 million.
- VIP STRATEGY
- PR STRATEGY
- GUEST LIST AND RED CARPET MANAGEMENT