/ Country Road

Country Road

WELCOME HOME | BRAND ACTIVATION

To unveil Country Road’s Winter 2017 Man, Woman, Child and Home collections, MCMPR created ‘Welcome Home’, transforming a private residence in Sydney’s Gordon’s Bay into an immersive presentation of the iconic Australian brand’s full product offer. The two-day schedule ensured maximum engagement and attendance of top tier media and influencers via three distinct events. The events included a blogger and influencer roving breakfast; a fashion editor dinner; and a lifestyle media
seated brunch complete with interactive cooking demonstrations by
renowned chef David Moyle.

Guests were given tours of the styled space by Country Road’s design team and spokespeople along with the MCMPR showroom team. The space was also leveraged to provide an inspired backdrop for influencers to shoot content which the MCMPR publicity team purposed for media placement; influencer social media and Country Road’s own channels. Key attendees were strategically dressed in the collection to amplify the overall Country Road fashion offer for the duration of the activities.

MCMPR secured extensive print and digital features, spokespeople interviews and trend reports in key media titles. The activation also resulted in two days of social media domination via high frequency of influencer, blogger and digital media’s posts.

  • CONCEPT DEVELOPMENT
  • EVENT PRODUCTION
  • GUEST LIST MANAGEMENT
  • PR STRATEGY
  • MEDIA RELATIONS & INDUSTRY INTRODUCTIONS
  • VIP SERVICES
VIA MADELEINE BLANCHFIELD; VIA JEM CRESWELL