/ LOEWE

LOEWE

SYDNEY BOUTIQUE | STORE LAUNCH

MCMPR celebrated the opening of Loewe’s first Sydney store at Westfield Sydney City and the arrival of the Jonathan Anderson-designed Loewe flagship concept and women’s RTW collection in Australia for the first time.

MCMPR executed an in-store launch event, securing the attendance of over 100 media, VIP, influencer and industry guests during the busy lead up to Christmas. Guests included Harper’s BAZAAR Editor Eugenie Kelly, ELLE Editor Genevra Leek and 10 Magazine Editor Alison Veness, as well as influencers Amanda Shadforth, Yan Yan Chan, Nadia Fairfax, Kaitlyn Ham and Brooke Testoni, and models Aleyna Fitzgerald and Juay Kennedy- all of whom MCMPR dressed in Loewe’s latest collection. A complementary PR strategy secured coverage of the new store across VOGUE, The Australian, Ragtrader, implementation of a roving Polaroid photographer added a playful vibe and amplified social media sharing, with a total Instagram reach of 1.9 million.

  • EVENT PRODUCTION
  • VIP SERVICES
  • PR STRATEGY
VIA SONNY VANDEVELDE