MICHAEL LO SORDO
MBFWA 2018 | INTIMATE DINNER
To celebrate Michael Lo Sordo’s Resort 2019 collection at Australian Fashion Week, MCMPR focused on securing an impeccable guest list of fashion industry elite for a 3-course dinner at Bambini Trust renowned for its European-inspired bistro setting.
Some of Australia’s most influential fashion voices – Nicole Warne, Amanda Shadforth, Sara Crampton, Carmen Hamilton and Yan Yan Chan – arrived in new season Michael Lo Sordo, with fellow guests including Harper BAZAAR’s editor Kellie Hush, ELLE’s editor Justine Cullen, InStyle editor Emily Taylor, Candice Lake, Melanie Grant, Kaitlyn Ham and Tanja Gacic also dressed in the all-white dress code.
The ethereal scene was captured and shared over 70 times across guests’ social channels with a combined reach of over 13 million.
- STRATEGIC CONCEPT
- GUEST LIST MANAGEMENT
- DIGITAL STRATEGY
- VIP DRESSING