HALCYON HOUSE | BRAND PARTNERSHIP
MCMPR secured a strategic partnership for award-winning global retail destination for men’s style and long-time client MR PORTER, with Halcyon House. The partnership included a weekend at the beach-side boutique hotel, hosting media, influencers and VIP customers during Halcyon House’s inaugural Artist in Residence weekend.
MR PORTER Style Council Member and acclaimed photographer, Mr George Byrne kicked off the weekend, hosting exclusive and sartorially savvy guests, for the launch of his new exhibition ‘Colour Field’.
A Style Suite was curated by MR PORTER’s Client Relations Manager, Joe Ottaway, who personally took VIP customers through product highlights from the site’s best in Holiday Wear. A long lunch followed with an inspired conversation with George Byrne and renowned international Gallery Owner, Tim Olsen.
The following day guests were immersed in the coastal lifestyle when a thrilling surf lesson was hosted by another notable MR PORTER Style Council Member, Hayden Cox.
The weekend was a standout, deepening MR PORTER’s relationships with media and industry influencers as well as expanding VIP customer acquisition. The partnership created a premium and memorable brand moment for the global online destination in the Australian market.
- CONCEPT DEVELOPMENT
- PARTNERSHIP PROCUREMENT
- EVENT PRODUCTION
- PR STRATEGY
- SCHEDULE MANAGEMENT
- MEDIA RELATIONS & INDUSTRY INTRODUCTIONS