JET-A-PORTER | PRESS & CUSTOMER PRESENTATION
During Mercedes-Benz Fashion Week Australia, NET-A-PORTER Fashion Director, Lisa Aiken, visited Australia to unveil the ultimate vacation edit, JET-A-PORTER.
MCMPR creatively directed and produced an exclusive event and model presentation, held at Sydney’s Beta Bar, showcasing to media, influencers and VIP customers the luxury online retailer’s best new designer and Resort capsule collections. Looks from Preen, Ganni, Draper James, Missoni, Rebecca Vallance and Zimmermann were standouts.
NET-A-PORTER’s Personal Shopping team took guests through the collections, assisting them with building the perfect vacation wardrobe. MCMPR facilitated introductions and press opportunities for Aiken with media and influencers, amplifying editorial and social media outcomes. The event strategically provided an opportunity to promote NET-A-PORTER’s Personal Shopping service and created an elevated platform for VIP suctomer acquisition.
- CONCEPT DEVELOPMENT
- EVENT PRODUCTION
- SCHEDULE MANAGEMENT
- MEDIA RELATIONS & INDUSTRY INTRODUCTIONS