HOME OF CHRISTMAS | MEDIA BREAKFAST
MCMPR leveraged QVB’s longstanding partnership with Swarovski to create a memorable moment for the retail destination; welcoming the holiday season with breakfast under its Swarovski Christmas Tree. We invited top tier media and Sydney personalities to witness the iconic tree’s official lighting; serving breakfast canapes and freshly ground coffee to the captivating sounds of a live harpist. The tallest tree in Sydney, boasting 82,000 crystals and over 65,000 twinkle lights, dominated social media feeds reinforcing QVB’s brand positioning as the home of Christmas.
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