NET-A-PORTER & MR PORTER
The Porters Escape | INFLUENCER RETREAT
In an immersive brand experience devised by MCMPR, NET-A-PORTER and MR PORTER came together to host a luxury escape for influencers and media, taking over the award winning Jackalope Hotel on Victoria’s Mornington Peninsula. Framed by the venue’s contemporary design and scenic outlook, the three-day program of events included a sunset cocktail reception, fitness and yoga sessions, spa treatments, formal dinners and wine tasting. This endless supply of distinctive content creation and social media moments was punctuated by the global online retailers’ ultra-premium offering of sportswear, beauty and grooming products, which was on display and worn by guests constantly.
The exclusive list of 21 attendees included Australian and international influencers Yan Yan Chan, Ally Carey, Isabel Simundic, Elva Ni, Jarrod Scott, Nathan Jolliffe, Ryan Ginns and Khan Porter, as well as media from Vogue, Harper’s BAZAAR and Executive Style, and generated over 400 Instagram posts and stories with a combined reach of 10.7 million. The retreat translated a significant Australian market activation into legacy content that will live on throughout NET-A-PORTER and MR PORTER’s worldwide social media and editorial channels well beyond the event itself.
- CONCEPT DEVELOPMENT
- EVENT PRODUCTION
- VIP SERVICES
- INFLUENCER STRATEGY
- CONTENT CREATION SUPPORT