/ THE PORTERS

THE PORTERS

SPRING TIME WITH THE PORTERS | VIP EVENT

To welcome Spring and the upcoming Australian holiday season, NET-A-PORTER and MR PORTER co-hosted an evening cocktail event for the brands’ top customers and industry friends in Melbourne. Showcasing the latest international ready-to-wear and accessories trends, the luxury online retailers curated the best new product for every occasion from spring racing, to garden parties, and an edit for evening.

Themed Spring Time with the Porters, MCMPR lead overall event production from initial concept, supplier procurement and management, to guest list management and final executions.

Every moment of the guest experience was considered with creative touch points throughout the evening including signature cocktails on arrival; on-site Montblanc personalisation: one-of-a-kind bespoke pendants from jewellery designer Natasha Schweitzer gifted to guests; and exclusive popsicle flavours created as a sweet end to the night.

Guests including Kate Waterhouse, Sam Wines, Michael Klim, Nadia Bartel and Patrick Johnson enjoyed the interactive displays and gifting stations, while a live five-piece band set the scene.

The event provided and elevated for NET-A-PORTER and MR PORTER to connect with loyal customers, facilitate VIP customer acquisition, generate earned social media traction and nurture supportive media, influencer and industry relationships.

  • CONCEPT DEVELOPMENT
  • EVENT PRODUCTION
  • GUEST LIST MANAGEMENT - MEDIA, INFLUENCER, INDUSTRY, VIP PROSPECTS
  • DIGITAL & MEDIA STRATEGY
Net-a-Porter & Mr Porter VIA STREETSMITH