/ The Strand Arcade

The Strand Arcade

125 YEARS YOUNG | RETAILER ACTIVATION

Marking over a century of craftsmanship and creativity at the Strand Arcade, MCMPR executed a layered strategy to celebrate its 125 year milestone. We brought back past curators of the Strand’s in-house publication  1891 including Michelle Jank, Laura Brown and Say Lou Lou for a tribute edition; launched with a private dinner at Pendolino attended by retailers, collaborators and industry friends. A suspended installation of undulating balloons formed the centrepiece for the celebrations which continued over 3 days with consumer offers and activity.

  • CONCEPT DEVELOPMENT
  • MEDIA STRATEGY
via Chloe Paul