The Strand Arcade
125 YEARS YOUNG | RETAILER ACTIVATION
Marking over a century of craftsmanship and creativity at the Strand Arcade, MCMPR executed a layered strategy to celebrate its 125 year milestone. We brought back past curators of the Strand’s in-house publication 1891 including Michelle Jank, Laura Brown and Say Lou Lou for a tribute edition; launched with a private dinner at Pendolino attended by retailers, collaborators and industry friends. A suspended installation of undulating balloons formed the centrepiece for the celebrations which continued over 3 days with consumer offers and activity.
- CONCEPT DEVELOPMENT
- MEDIA STRATEGY