/ THE UPSIDE

THE UPSIDE

NADIA FAIRFAX CAPSULE | PR & INFLUENCER STRATEGY

An initial connection by MCMPR led to an energetic product collaboration between Nadia Fairfax and THE UPSIDE’s founder Jodhi Meares, which the agency launched to an intimate collection of influencers, VIPs and media over an idyllic lunch at the Vaucluse Yacht Club, Sydney. Names joining the effervescent Nadia, included Kate Waterhouse, Kate Kendal, Phoebe Burgess, Deborah Symond, Tanja Gacic and Saasha Burns, with the reach extended beyond the event via a dedicated product seeding program to the likes of Elyse Taylor, Rebecca Harding and Sylvia Jeffreys.

MCMPR’s carefully curated influencer engagement and concurrent PR strategy delivered incredible media and social results with 157 pieces of coverage, featured in Vogue, Harper’s Bazaar, Sun Herald, Sydney Morning Herald, 10 magazine, Buro 24/7 and Sporteluxe (to name a few), and earned an editorial value of over 1 million and reach of over 29 million.

  • PR STRATEGY
  • GUEST LIST MANAGEMENT
  • INFLUENCER & DIGITIAL STRATEGY
  • VIP SERVICES
The Upside via Alice Mahran