MBFWA 2018 | VIP SERVICES
For Australian Fashion Week 2018, MCMPR took over TOPSHOP TOPMAN’s personal shopping suite in its Sydney city store. Over three days in the lead up to MBFWA, we hosted over 30 appointments with VIP talent, stylists and influencers, helping them top-up their fashion week wardrobes.
Over the following week VIPs including Vera Blue, Carissa Walford; influencers Roberto Malizia, Ally May Carey, Jordan Turner, Jack Reynolds, Kristy Wu, Fredrika Akander; and fashion editors from Vogue, ELLE, Marie Claire and POPSUGAR attended various fashion week events wearing head-to-toe TOPSHOP and TOPMAN looks.
As well as multiple posts across talent’s personal Instagram accounts, VIPs kitted out in TOPSHOP and TOPMAN featured across street style coverage from GQ, Vogue, TOMBOY Beauty, Who What Wear, POPSUGAR, Marie Claire, 9Style, Le 21eme, Style Snooper Dan, The Sunday Telegraph, Street Smith and Sandra Semburg, with a total of 85 sightings and counting.
- STYLE SUITE HOSTING
- GUEST LIST MANAGEMENT
- VIP DRESSING & PRODUCT SEEDING