VESTIAIRE COLLECTIVE

INFLUENCER COLLABORATION | INTIMATE BRAND EVENT

With the aim to educate and engage new customers in online luxury designer re-sale site Vestiaire Collective, MCMPR devised a localised ambassador program, which included initiating a relationship with content creator Sheree Commerford of Captain and the Gypsy Kid.

A genuine vintage lover who was already selling and shopping on the site, Sheree was engaged to create social and digital content over a three-month partnership culminating in an intimate and immersive Vestiaire lunch with her closest circle of influential, fashion-loving friends.

The event demonstrated the easy steps to buy, sell and enjoy Vestiaire via a casual conversation between friends including designers Heidi Middleton, Jamie Blakey and Claire Tregoning, magazine editor Justine Cullen, journalist Felicity Bonello, and business woman Kelly Searle.

All event elements adhered to the pre-loved, sustainable theme. Guests wore vintage, the table setting second-hand, the floral centrepiece from Sheree’s garden, all printed materials using 100% recycled paper, and the lunch curated by Tasmanian-born, outdoor chef Sarah Glover and cooked on an outdoor fire pit during the event.

  • VIP & INFLUENCER STRATEGY
  • EVENT PRODUCTION
  • GUEST LIST MANAGEMENT
VESTIAIRE COLLECTIVE VIA MYLES KALUS