/ ZIMMERMANN

ZIMMERMANN

SAINT-TROPEZ BOUTIQUE | GLOBAL LAUNCH EVENT

To celebrate the opening of Zimmermann’s new Saint-Tropez boutique, MCMPR, together with global brand partners, hosted a French weekend escape with VIP’sand friends of the brand.

Responsible for coordination, attendance and management of some of Australia’s most well-known fashion faces, MCMPR welcomed the likes of VOGUE Australia Fashion Director Christine Centenera, InStyle US Editor-in-Chief Laura Brown, Harper’s BAZAAR Australia Editor-in-Chief Kellie Hush, Models Bambi Northwood Blyth, Georgia Fowler, Zippora Seven, Influencer Yan Yan Chan and Actor Melissa George.

The 3-day event commenced with an intimate beach side candlelit dinner at La Plage des Salins, followed by a scenic lunch and all-day pool party at Chateau Volterra on Saturday.  The launch activity generated over 94 pieces of coverage across social, online and print, with a combined global reach social following of over 35 million.

  • VIP SERVICES
  • INFLUENCER STRATEGY
  • PR STRATEGY
VIA Virgile-Guinard