ZIMMERMANN

SAINT-TROPEZ BOUTIQUE | GLOBAL LAUNCH EVENT

To celebrate the opening of Zimmermann’s new Saint-Tropez boutique, MCMPR, together with global brand partners, hosted a French weekend escape with VIP’s and friends of the brand.

Responsible for coordination, attendance and management of well-known Australia’s fashion faces, MCMPR welcomed the likes of Vogue Australia Fashion Director Christine Centenera, InStyle US Editor-in-Chief Laura Brown, Harper’s Bazaar Australia Editor-in-Chief Kellie Hush, models Bambi Northwood Blyth, Georgia Fowler and Zippora Seven, influencer Yan Yan Chan and actor Melissa George.

The three-day event commenced with an intimate beachside candlelit dinner at La Plage des Salins, followed by a scenic lunch and all-day pool party at Chateau Volterra. The launch activity generated over 94 pieces of coverage across social, online and print, with a combined global social reach of over 35 million.

  • VIP & INFLUENCER STRATEGY & DRESSING
  • PR STRATEGY
ZIMMERMANN VIA Virgile-Guinard