To launch Alpha-H’s Liquid Gold Midnight Reboot Serum, MCMPR hosted an intimate event for senior beauty press and KOL’s at the boutique Paramount House Hotel in Sydney’s central Surry Hills.
The holistic staycation, aptly titled ‘A Gold Night’s Sleep’ built overall brand awareness and delivered significant product education through a series of considered touchpoints.
As guests checked in, they were handed an itinerary inviting them to unwind and reboot for the night with curated playlists, delectable delights from Chin Chin and a Liquid Gold self-guided facial from Alpha-H’s Training and Education Manager via an in-room iPad.