Off the back of the brand’s 10 year milestone celebrations; Anna Quan presented ‘THREE’ at Ace Hotel Sydney on schedule for Australian Fashion Week.. Inspired by city life and artist Pawel Jaszcuk’s concept of the Japanese Salaryman the Resort collection speaks to the story of the white-collar worker; and focuses on the ethos behind the brand of creating special moments within the everyday.
MCMPR led the project’s communications strategy including interviews with Founder Anna Hoang, guest curation and talent dressing achieving a reach of 105.7 million and a total EMV of $2.92M across 66 qualitative print and digital media placements, and 345 posts on social media channels.