For the first time in Australia, luxury retailer Kennedy in partnership with Patek Philippe, unveiled the Patek Philippe Passion For Workmanship exhibition at Melbourne’s The Ritz Carlton. MCMPR invited and hosted 10 watch and luxury focused media to attend the experience, travelling down and hosting Sydney-based media at The Ritz Carlton generating over 100 outcomes across earned media and socials with a reach of 20.4M+ resulting in an EMV of $410K+.