MCMPR utilised LOEWE’S Paula’s Ibiza sample set; alongside an edit of accessories gifting for targeted talent engagement during Australia’s key industry calendar moment, Australian Fashion Week with the objective of widespread brand visibility via VIP GRWM features, street style + shopping galleries, and coverage across talent and media socials.
The earned talent initiative delivered 19,000% ROI and 38M REACH via 74 outcomes including Vogue.com.au AFW photo diary with Marlo Kelly, Harper’s Bazaar AFW Day in the Life with Aeysha Maddon, Daily Telegraph full page feature with Marlo Kelly and Street Style galleries from Vogue, Russh, Harper’s Bazaar, Elle, GQ, Marie Claire, Grazia, Pedestrian, Popsugar, SMH, and The Age.