MCMPR hosted their seasonal beauty showcase, immersing over 90 senior press, VIPS, KOL’s and make-up artists in the best in beauty.
Joined by SEPHORA, Amy Jean, Youth to the People, NUDESTIX, Map of the Heart, Fresh and Alpha-H, guests explored new season launches, curated gifting edits and core brand favourites.
Strategic management of the guest list and resulting product gifting, alongside the in-depth education provided resulted in significant social media buzz and secured editorial from attendees and their respective publications.