To celebrate the launch of the Orton x July collaboration, MCMPR hosted a cocktail evening in July’s Sydney CBD flagship. Australian media, talent and Friends of the brand were greeted with drinks, canapes, retro photo booth & a DJ set by Yemi Sul. The launch event saw over 100 social posts. A match made in heaven, Oroton and July got guests excited for their upcoming travel, building on the launch party buzz with a content campaign in partnership with Emma Kate Boyd, Maxine Wylde and Belle Urwin.