In celebration of Montblanc’s milestone anniversary of the Meisterstück and MST100Y campaign, Montblanc invited guests to experience the world of Wes Anderson and Montblanc at the Golden Age Cinema in Surry Hills. The cinematic campaign was further brought to life with a local content campaign featuring leading names in Australian film and TV, Lincoln Younes and Brodie Townsend.
The event and content campaign achieved a total of 164 social media outcomes reaching an audience of over 4.2 million, and a 350% ROI.