MCMPR was proud to partner with Montblanc to celebrate the New York City episode of The Library Spirit. Tucked away in the streets of Surry Hills, we transformed Beau Bar into an underground hideaway, reminiscent of the city that never sleeps. Adorned with branded street posters and graffitied lamp posts, the venue became the backdrop to showcase the Maison’s new design codes and contemporary leather goods collection, Extreme 3.0.
Key Outcomes: With a room full of media, industry and KOL guests our event generated a total of 94 organic social media posts, reaching an audience of over 2.4 million, with an ROI of 667%.