NET-A-PORTER partnered with Vogue as a key sponsor for the anticipated Vogue Codes Summit 2024. YOOX NET-A-PORTER General Manager for APAC & Japan, Natalie Lee, attended as the keynote speaker, spending several days in market. NET-A-PORTER with the support of MCMPR, created an interactive Game of Style claw machine for Vogue Codes summit attendees to try their luck to win prizes from Celine, Loewe and more. MCMPR also produced a cocktail event, hosted by Natalie Lee, curating the guest list of key Australian media, talent and industry.
The cocktail event generated a social media spike with a total reach of over 9.5M; and secured talent dressing and attendance including Kate Waterhouse, Rey Vakili, Emily Gurr, Ondine Daisy, Yasmin Suteja and Victoria Burns.