MCMPR invited Sydney’s top-tier media, talent and friends of the brand to the Icebergs Bondi to celebrate the launch of Tory Burch’s T Monogram capsule. MCMPR led production, guest management, and dressing for the event. To amplify the capsule launch, MCMPR also managed a talent content campaign, set against the iconic backdrop of Bondi Beach.
With the stylish crowd dressed in Tory Burch’s latest collection; the event and content campaign generated a reach of 18.6M.