MCMPR hosted Australian media and VIPs at ZIMMERMANN's Mediterranean getaway in the South of France. The celebrations began with an intimate, candlelit dinner at historic Hotel Belle Rives, followed by a garden party at Villa Dorane. The coastal getaway celebrated the debut of the brand’s Cruise 27 collection and the launch of its High Summer 26 collection. MCMPR invited global talent, including Leila George, Gabriella Brooks, Maia Mitchell, Alycia Debnam-Carey and Yan Yan Chan. Vogue Australia’s Editor-In-Chief, Christine Centenera and Marie Claire/ELLE’s Fashion Director, Naomi Smith also attended.
Throughout the getaway, MCMPR facilitated exclusive content shoots and interviews, securing over 20 press placements, including the front page of The Australian, Vogue, RUSSH & ELLE. Across Cruise 27 & the Antibes getaway, press coverage generated a reach of over 29 million.
To support the social amplification of the Cruise 27 collection, MCMPR also invited fashion commentators to share their perspective on the collection. MCMPR secured 22 commentary posts from 12 influencers, across Tiktok and Instagram, resulting in 12,138% ROI and an EMV of $734.3K.